Restaurant Business Laws
Kentucky Fried Chicken has come a long way, from a modest restaurant at the Corbin, Kentucky, to one of the world ' s largest phases of franchise, to 18,000 subsidiaries in 115 countries. KFC has learned to adjust to every new market in any country and develop in unexpected directions. There are a few countries where KFC cooks differently.
Japan
KFC in Japan gives preference to dark meat over white meat and serves rice balls.On the other hand, KFC in Japan sometimes puts the rate at a higher level of approach. They've introduced such dishes as smoked apple hips, chicken terrin (pashette), and ballotine (farshot chicken with apricots, plums, sticks, orange and white wine). They also opened the world's only KFC high-grade bar.
One of the most amazing things about Japanese KFC is his popularity for Christmas. According to the legend, the ad director was inspired by a group of foreigners who couldn't find the turkey for Christmas dinner, and decided instead to order a chicken. Today in KFC, a new one-year meal from chickens, cakes, and champagne is so popular that we need to book a table in advance, in a few weeks.
China
At first, KFC did not enter the Chinese market very well, because when the name of the restaurant was converted to hieroglyphs, it became known to eat your fingers. It's not a good thing to come in, not a very nutritious place. Over time, the company has collated and developed, rapidly expanding, with no American market model and cheap menu.Restaurants of KFC in China have far greater areas for large families and groups. The menu consists of rice meals, soy dairy drinks, egg pies, and hot sticks from the test. Western non-popular dishes, such as cabbage salads and potato peppers, were replaced by more delicious dishes for Chinese people, such as black carrots, mushrooms and bamboo escapes.
KFC is not concerned about price competition with street vendors and cheap local restaurants. Instead, they position themselves as an option for middle class, young professionals and a rare pleasure for the family. With a focus on high standards, services and activities for children.
India
The first attempt to enter the Indian market started in the 1990s but failed, a new strategy was launched in 2004. But only in 2012, when a lot of vegetarian dishes appeared on the menu, success was achieved. In the Indian restaurant, KFC, dishes like Zinger's vegetables, Krisper Burger's potato, and hot vegetable snacks prevailed. For up to 42 per cent of Indian families were vegetarians.In 2016, the company decided to promote chicken dishes, but at the same time, without abandoning vegetarianism.
After the Indian state of Karnataka adopted a law against plastics for single-time devices, KFC affiliates in India began to try to produce edible plates.
Russia
The Russian menu in KFC, Americans think it's a little tedious, like breakfast oatmeal and beer in the menu of drinks. Another unexpected element is the teriyaki of Japanese wooden sticks. The same chicken boilers and limb rolls, usually used as a powerful tool when eating sushi.KFC in Russia has a striking approach to digital marketing and viral media. In 2011, they gave 100,000 free sandwiches to those who joined the official KFC Wkontact page. In 2014, they hired a creative agency to create a viral video, in which a student throws a chicken in his teacher, a teacher becomes annoyed and fits him and turns a bucket on his head. As a result, this video has not become too popular and attracted enough buyers, because most young people don't watch TVs or pay attention to advertising.
