Rest Of Restaurant Business
The use of strategic management technologies to prioritize the development of restaurant businesses requires an initial definition of the main categories of strategic management.
In our view, it is primarily necessary to define the concept of " integrated strategic management of a restaurant business enterprise " , which involves the management of the production and delivery of products and services, with an accurate understanding of the needs and capacity of the market and the most efficient use of all available resources, taking into account all external and internal factors, competitiveness and effective performance. restaurant business in the present and future. We have proposed a strategic management model for a restaurant business (Figure 1).
A study of the diversity of existing policy options shows that they are all about building a system of strategies at different levels of government: corporate, business (competitive), functional and operational.
Growth, stabilization and survival strategies can be identified among corporate strategies. The growth strategy includes strategic alternatives to diversification, intensification, inter-firm cooperation and cooperation, external economic activities [1, c.67]. Diversification, as one of the most relevant corporate strategies in modern restaurant business, involves channelling the enterprise ' s resources beyond its core area of activity and/or industry in which it operates to develop and realize new development opportunities. Under another classification model, corporate activity strategies and reduction strategies differ. Activity strategies include concentrated, integrated and diversified growth strategies.
